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On Target 

Number of Municipal Website Visitors

2015
This metric tracks how many people visit the City of Cambridge website in a given year. Users indicates a unique site visitor, while sessions tracks the number of visits to the municipal website with intent such as searching for information or making payments.

For reference:

Sessions

A session is the period of time a user is actively engaged with the website.

Users

Users that have had at least one session within the selected date range. Includes both new and returning users. A user can have multiples sessions.

The goal of the City’s recently revamped website is to provide an improved resource for our citizens to use to access the information they need in a more efficient and effective manner, measuring it's use alongside other metrics will allow us to continue to improve the user experience of the City's website.

Status Indicators: On Target On Target | Caution Caution | Below Plan Below Plan | On Hold On Hold

Status Indicators:
On Target On Target | Caution CautionBelow Plan Below Plan | On Hold On Hold

Status Indicators:
On Target On TargetCaution CautionBelow Plan Below PlanOn Hold On Hold